Our Legacy
We weren't always known as B:Side Capital. However, our mission to foster the economic growth of diverse small businesses remains the same and serves as the foundation for everything we do. For over 30 years, our organization was known as Colorado Lending Source where we established our reputation as a stalwart supporter of banks and small business owners alike.
In 2021, we rebranded as B:Side Capital and B:Side Fund to reflect our expanded focus, values, and offerings. Today, our legacy lives on through our mission with renewed energy to reach underserved small businesses.
everything we do is inspired by Our Mission
Our mission is to foster the economic growth of diverse small businesses.
Why B:Side?
Some of us are old enough to remember the days before streaming music or even CDs. Yes, we're talking about the age of vinyl records and cassette tapes….
The A-side always featured the popular radio-friendly hits that we all knew and loved.
The B-side, however, was where the deep cuts resided. These were the songs written for true fans who had the patience and dedication to look a little deeper.
We like to think of ourselves as true fans of small business. We relish the opportunity to look at the B-sides of the business world, those companies that might not always be the bank-friendly slam dunk. We go deeper and find those hidden gems who would otherwise be overlooked and unable to access traditional bank lending. That's why we call ourselves B:Side.
The B:Side Way: Our core Values
At B:Side, we’re not just committed to your success, but to the success of one another. We follow The B:Side Way by living out these core values everyday…
Be your own boss
Set high expectations for yourself, be accountable
Embrace a “Yes” mentality
Value self-awareness
Be a leader
Embrace change for growth
Model flexibility and adaptability
Embrace communication: up, down, sideways
Innovate and problem solve
Embody a service mentality
Remain curious, seeking improvement
Exceed expectations of internal and external customers
Strive for more
What is The B:Side Way?
The B:Side Way is not just a philosophy that our staff lives by; it’s a unique approach to business and leadership that has helped organizations of all sizes cultivate cultures of excellence. It emphasizes a self-awareness, philosophical, and practical approach to making the people and situations around you better. This philosophy is based on hard-won insights from the worlds of entrepreneurship, finance, and academia.